The deadline to complete the “You Can GROW Here” community brand survey is extended through Sept. 18 to provide community members additional time to respond.
The survey can be found online in both English and Spanish. People who live or work in and around Hermiston are encouraged to take the short five-question survey to share their opinions.
The survey is confidential, with responses being gathered by a contractor, who will consolidate the data. The consolidated information will be used to assess perceptions of the brand as it currently exists, or to determine if any changes should be made before moving forward further with the community brand.
Hermiston Assistant City Manager Mark Morgan said the current version of the community brand was developed as part of a city of Hermiston initiative by a diverse group of community members and business representatives on the Hermiston’s Future Task Force Branding and Community Promotion Committee.
Morgan said the committee focused on this work because of feedback the city heard from businesses that chose to locate elsewhere, and due to challenges experienced by others in trying to attract new businesses, to hire additional employees, and to bring new community members and visitors to the community.
Morgan said the aim of the committee’s work was to develop a community brand identity with the following broad goals: give Hermiston an identity; promote Hermiston’s livability; remain the largest city in Eastern Oregon; attract more businesses and families to the area; and make Hermiston a desirable destination/increase tourism.
