[quote style=”2″]Survcey Out Today Seeking Public Input on Concepts[/quote]
A happy bunch of Hermiston City Councilors heaped praise on the committee tasked with coming up with a community brand concept for the city on Monday night.
“This is great – this is what I was hoping for,” said Councilor Doug Primmer.
“I’m impressed,” said Councilor Jackie Myers. “This is something that represents the community.”
The subject of their praise was a pair of potential logos and taglines to be used as the city’s identity brand. They were presented to the council by members of the committee that have been working on the project for several months.
The two logos are similar in concept. Both include the butte and sun shining along with the words “Hermiston” and “Oregon.” And both include a watermelon – something that was missing from the previous attempt at creating a brand logo. That effort included the words “Hermiston: You can GROW Here,” but without any features or symbols that identified it as representing Hermiston.
The biggest difference between the two new logos is that one is circular and the other is shaped like a badge.
The two taglines are Where Life is Sweet and Where Opportunity Shines.
Hermiston High School teacher Roger Berger, who was part of the committee and worked with high school students on the committee, said the taglines employ words with multiple connotations, indirectly referring to watermelons and the area’s great weather.
Today, the city of Hermiston and Chamber of Commerce jointly launched a survey to gather broad input on the two proposed community identity brand concepts. People who live or work in and around Hermiston are encouraged to take the short survey to share their opinions beginning today through Thursday, March 31.
The survey, in both English and Spanish, can be found online. Printed versions of the survey will also be available at various locations throughout Hermiston including:
• Hermiston High School Main Commons, Wed., March 16 from 4:30 – 7:30 p.m.
• Hispanic Advisory Committee meeting, Mon., March 21 from 7 – 8:30 p.m. in the City of Hermiston Council Chambers
• Hermiston Chamber of Commerce, today through March 31 during regular business hours
• Hermiston City Hall, today through March 31 during regular business hours
Berger said the committee wanted the logo to be versatile and flexible so it could fit on large items such as the water tower as well as smaller items such as hats, shirts and business cards.
Hermiston Mayor Dave Drotzmann, who was part of the committee, said the work was very much a “consensus-building process.”
Following the public survey, a final presentation on the chosen logo and tagline will be made to the public in April.
