Jennifer Richardson, a graphic design specialist for IMESD, received an Award of Excellence from the Oregon School Public Relations Association (OSPRA). The award was in the Branding & Image category.
The campaign Richardson was awarded for was the redesign of the district logo for the Milton-Freewater Unified School District. Richardson approached the redesign of the logo with a deep understanding of the importance of brand image and its impact on students, staff and the wider community. Through an extensive process of consultation and collaboration with district administrators and stakeholders, Richardson gained a clear understanding of the district’s needs and goal to create a fresh, modern logo that reflects the district’s values, vision, and mission.
“Redesigning a logo is part of the entire rebranding process, which is a crucial part of a school district’s identity in the community. It was a great project to work on,” Richardson said.
Michele Madril, IMESD’s Director of Communication, said the new logo was well received by the community and received positive feedback from both staff and students.
“Jennifer’s attention to detail, commitment to high-quality work and ability to communicate effectively with the district was evident in the final product,” Madril said.
The award was presented at OSPRA’s Annual Conference in Troutdale. OSPRA is a professional association representing schools, school districts, educational associations, consulting agencies and organizations and includes more than 65 school communication professionals in Oregon and southwest Washington.
