Starting a new business is a leap of faith. According to the Bureau of Labor Statistics, 20 percent of new businesses fail during the first two years, 45 percent in the first five years and 65 percent in the first 10 years.
So, what’s been the secret to Judy Currin-Pederson’s success with Lucky Endz Gifts in Hermiston?
“Hard work, hard work and hard work,” said Currin-Pederson during Thursday’s celebration of her 20 years running her Main Street business.
Originally a hair and nail salon, Currin-Pederson eventually transitioned her business into a gift and clothing shop. It’s been a staple of Main Street since 2003, although not always at its current location at 239 E. Main.
Currin-Pederson admitted it has taken more than just hard work over the years. It’s also about putting the customer first.
“It takes great relationships with your customers and knowing what they want,” she said.
Thursday’s big day was highlighted by a ribbon-cutting ceremony held by the Hermiston Chamber of Commerce.
“We’re so thrilled to have you in our community,” said Chamber Executive Director Val Hoxie, as a large crowd of friends mingled throughout the store sipping champagne.
Momentarily overcome with emotion, Currin-Pederson could initially only get out the words, “I’m overwhelmed.”
Among the crowd attending Thursday’s celebration were former employees and longtime customers, including Marilyn Gardner, who owned RoeMark’s on Main Street with her husband, Roe. She happened to be wearing an item of clothing she bought from Lucky Endz Gifts several years ago.
“She would always come in and buy something,” said Currin-Pederson, whose gratitude for the support she’s received over the years was on full display.
“This community is full of love and support,” she said.
For more information, visit the Lucky Endz Gifts website.
